NASSAU, BAHAMAS — The Securities Commission of The Bahamas is warning that investment fraud is on the rise, with scammers becoming “more sophisticated than ever. ” To that end, it has launched an eight-week campaign to help Bahamians identify and protect themselves from these scams.
The SCB announced the launch of “Watch Ya Money!” a comprehensive multimedia campaign designed to educate Bahamians on recognizing and avoiding investment fraud. This eight-week initiative underscores the Commission’s commitment to protecting and educating investors while reinforcing its role as a trusted regulatory body and public resource.
According to the Securities Commission, investment fraud in The Bahamas is increasing, with scammers learning to exploit their targets’ immediate financial needs and emotions, making anyone a potential victim. “Watch Ya Money!” aims to empower Bahamians by providing the tools needed to identify and avoid fraudulent schemes. The campaign will utilize print, radio, television, and social media to educate the public, reduce the stigma surrounding victimization, and encourage the reporting of suspicious activities to the Securities Commission.
“Investment fraud not only affects individuals but can undermine confidence in the capital markets and the broader financial system,” said Christina Rolle, Executive Director of the Securities Commission of The Bahamas. “Our campaign is a proactive step to ensure Bahamians feel empowered to make informed decisions, recognize the warning signs of scams, and know they have a trusted ally in the Securities Commission.”
Additionally, the Securities Commission will provide practical resources and incorporate fraud protection into its high school outreach and other initiatives to bring the campaign closer to Bahamians.
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