NASSAu, BAHAMAS- Artificial intelligence (AI) has the potential to add as much as 15 percentage points to global GDP by 2035, according to new research from PwC. This uplift—equivalent to a one-percentage-point annual increase—mirrors the scale of economic transformation last seen during the Industrial Revolution.
The report, Value in Motion, highlights that this growth is not guaranteed. PwC’s data-driven scenario analysis shows that outcomes will depend heavily on how responsibly AI is deployed, with governance, public trust, and cooperation playing key roles. In scenarios marked by low trust or limited collaboration, AI could deliver a much lower economic benefit—just 8 percent, or as little as one percent in a pessimistic case.
The research underscores that a broad reconfiguration of the global economy is already underway. PwC estimates that in 2025 alone, US$7.1 trillion in revenues could shift between companies across 17 of 22 global sectors, even before accounting for rising global tariffs.
PwC predicts that industry lines will blur further in the coming years as companies reconfigure to meet human needs in new ways. One example is the rise of electric vehicles, which is driving convergence among electricity providers, battery manufacturers, tech firms, and automakers within the broader mobility domain.
“As the structure of the economy transforms, value will increasingly come from organisations that can connect the dots across traditional industry boundaries,” said Mohamed Kande, Global Chairman at PwC. “By focusing on evolving customer needs and using technology to dramatically change operations, business leaders can unlock a step change in growth.”
While AI could act as a powerful economic accelerator, climate risks remain a significant constraint. PwC estimates that unchecked physical climate threats could reduce global economic output by nearly 7 percent by 2035.
On the energy front, while AI adoption will increase data centre energy use, PwC notes that modest efficiency gains could offset this. The report finds that if each additional point of AI adoption yields just a 0.1 percent improvement in energy intensity, the net impact on emissions could be neutral.
To help clients capture AI-driven opportunities at scale, PwC is rolling out a range of new tools and initiatives. These include Agent OS, a new platform enabling enterprises to embed and scale AI agents into business workflows up to 10 times faster than traditional methods. PwC is already deploying hundreds of agents internally across tax, assurance, and advisory functions.
Through its Network AI Academy, more than 291,000 partners and staff have undergone structured AI training, with tens of thousands more participating each month. The firm has also deepened technology collaborations with AWS, Google Cloud, Microsoft, and Oracle, complementing existing partnerships with Adobe, Anthropic, SAP, Salesforce, OpenAI, and Workday.
PwC’s generative AI tool, ChatPwC, now integrates a broader range of proprietary data and research to deliver enhanced insights for client teams. This is supported by Industry Edge, PwC’s transformation portfolio that connects industry-specific insights to AI accelerators, operating models, and digital frameworks for implementation.
A new intelligent learning platform has also been introduced across the network, offering personalised coaching, skills development, and AI-driven content recommendations.
Alongside these initiatives, PwC has launched a refreshed brand identity to reflect its future-focused approach. The updated visual and verbal language includes a redesigned logo featuring a “momentum mark,” symbolising the firm’s commitment to helping clients accelerate forward.
“By evolving our capabilities and who we are as a business, we can help our clients across the Caribbean region build the momentum they need to create value, build trust and face the future with optimism,” said Frazer Lindsay, CEO of PricewaterhouseCoopers Caribbean Region Ltd. “Our updated brand reflects our commitment to supporting clients through the transformative impact of technology and megatrends.”
