NASSAU, BAHAMAS – Six weeks, one hundred thousand dollars in cash and prizes and tons of memorable moments for customers, is how BTC is describing its recent Christmas Sweepstakes promotion.
CEO, Garry Sinclair said, “I think we succeeded with creating happy moments for our customers during the holidays. Every single day during the month of December there was something exciting for our customers. Every week, there was a special device offer, and we did something totally unexpected just for civil servants. On government payday last month, all civil servants were eligible to win $1,000 per hour for 10 hours.”
All Christmas long, customers that paid their bill in full, purchased a phone, signed up for new services and tried the new 3x data enriched “Always On” plan were eligible to win prizes. Prizes included junkanoo tickets, an entertainment centre, grocery vouchers, exquisite jewelry, mobile devices and cash.
“We did not forget to lend a helping hand to those in need, and the BTC team of iVolunteers served hot meals and distributed grocery parcels at Great Commission Ministries. We also treated the Ranfurly Home for Children to a special showing of Ralph Breaks the Internet,” Sinclair continued.
For the first time in history, BTC took its promotion throughout the streets with its Christmas Carol Caravan. Brand ambassadors held a live open-air concert while cruising through the Carmichael Road, Blue Hill Road, Mall and Marathon, Shirley Street and East Bay corridors.