Tourism booming after digital platform shift

Tourism booming after digital platform shift
Director General of Tourism, Joy Jibrilu (FILE PHOTO)

Tourism officials are reaping the benefits of fully integrating its marketing initiatives on the digital platform.

Tourism Director General Joy Jibrilu recently said the industry has witnessed record-breaking numbers this year with more and more people flocking to social media for a recommendation on where to visit, when to visit and cost.

Jibrilu added that the ministry also placed keen attention in the Family Islands, that has also had a significant boost in visitor arrivals with a focus on stories that people want to hear about.

Jibrilu said it has proven to be a recipe for success.