Supported by the Ministry of Energy and Transport, BTC Partners with AD-Fi to Provide Free WiFi to Bahamians and Tourists Using Public Transit

NASSAU, BAHAMAS (February 20, 2025) — AD-Fi, a subsidiary of AD+ECH Global, is thrilled to announce
a partnership with BTC to provide free Wi-Fi on public buses and taxis across Nassau, offering
seamless connectivity to Bahamians and tourists alike. This transformative initiative will begin
installations in January 2025, with the official project launch set for March 2025.

In supporting the project, Hon. JoBeth Coleby-Davis, Minister of Energy and Transport said,
“This initiative will enhance the experience for passengers on public buses and taxis. It aligns
with the Government’s plan to transform the sector.”

Combining AD-Fi’s advanced programmatic advertising platform with BTC’s reliable 4G LTE
network, this partnership delivers an ad-supported Wi-Fi solution that enhances connectivity,
supports local businesses, and elevates the public transit experience. Passengers will enjoy
complimentary Wi-Fi access while businesses can reach targeted audiences through innovative
advertising opportunities.

By integrating AD-Fi’s advertising platform with BTC’s data services, bus operators can now
affordably provide free Wi-Fi to passengers, significantly reducing the $145 cost of unlimited
data per bus by nearly 90%. This approach not only minimizes costs for operators but also
transforms Wi-Fi into a sustainable, cost-effective amenity that enhances the overall public
transit experience.

Keith Russel Jr., CEO of AD-FI

“This partnership is a significant milestone in our mission to bridge the digital divide,” said Keith
Russell Jr., CEO of AD-Fi. “By integrating free Wi-Fi into public transit, we are not only improving
access to the internet but also creating a platform for economic empowerment, benefiting
passengers, advertisers, and transit operators.”

Delmaro Duncombe, BTC’s Director of B2B Operations

Delmaro Duncombe, BTC’s Director of B2B Operations said, “BTC is committed to driving
innovation that enhances connectivity for all. Partnering with AD-Fi allows us to extend our
reliable 4G LTE network to public transit, ensuring that both residents and visitors stay
connected effortlessly. This initiative not only strengthens digital access but also creates new opportunities for businesses and commuters alike. This partnership with AD-Fi is timely and reinforces BTC’s role in advancing The Bahamas’ digital future.”

The installation phase, which began in January 2025, will equip 150 public buses and taxis with
state-of-the-art Wi-Fi systems. AD-Fi’s approach ensures high-speed internet connectivity and a
seamless user experience, enabling passengers to stay connected and entertained throughout
their journey.

In addition to the public transit initiative, AD-Fi is already looking toward the future with plans
to help restaurant and bar owners, Airbnb hosts, and boutique hotel operators monetize their
existing Wi-Fi infrastructure. Currently, many of these businesses provide free Wi-Fi to their
patrons at their own expense. AD-Fi’s Sponsored Wi-Fi platform presents a groundbreaking
opportunity for these operators to generate additional revenue through third-party advertising.
By seamlessly integrating AD-Fi’s platform with an establishment’s existing Wi-Fi network,
businesses can earn monthly payouts based on the volume of ads viewed at their location. “The
best part is, they don’t have to lift a finger once the integration is complete,” said Russell. “We
handle everything—from ad sales to platform management—while these businesses enjoy the
financial benefits of this passive income stream.”

AD-Fi’s partnership with BTC and its vision for expanding revenue-generating opportunities in
the hospitality sector demonstrate its commitment to fostering innovation, connectivity, and
economic growth in The Bahamas.

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