NASSAU, BAHAMAS — After 35 years, Super Value will discontinue its quality stamps on January 1, 2025, transitioning the popular shopping incentive into a digital customer rewards initiative.
The food store chain’s principal, Rupert Roberts, told Eyewitness News, “We are going digital. We have put out a notice, and we’re letting people know as they come into the stores that we’re going to be discontinuing the stamps. After 35 years of lick-and-stick, we are going to go digital and put customers’ points on their app. There is nothing else for the consumer to do but shop and get their rewards.
“I think the consumers should love it. They have supported the stamp program for all these years, and now it’s going to be so much easier. We will continue accepting the paper stamps as long as they come in, but I would imagine they will be all in within a month or so. If they come in a year from now, we’d have to honor them.”
Roberts added: “We have put in a new point-of-sale system. The points platform is integrated into our point-of-sale system.”
In a notice, the company stated: “Customers will be able to monitor and redeem their quality points via an app on their cell phones. We will continue redeeming paper stamps during all of the year 2025. To do this, we are now collecting information from each customer to build our database. We appreciate your loyalty over the past years and look forward to serving you even better with quality points.”
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