NASSAU, BAHAMAS — RBC Royal Bank has been named as the Latin American & Caribbean Retail Bank of the Year by Retail Banker International (RBI).
The announcement was made at RBI’s annual conference and award ceremony held in London on June 24.
RBC Caribbean was honoured for its continued commitment to clients while it embarked on a major transformative journey across the region starting in 2012 and continuing to this day.
“In 2012, things were not looking great for our Caribbean bank,” said Rob Johnston, Head of Caribbean Banking, Royal Bank of Canada.
“Our ‘net income after taxes’ was dismal and trending downward. Our operations were disconnected and our potential for innovation and growth seemed limited. We knew we needed to change, and fast.”
According to a press release, RBC began to examine its branch network and looked deeper into their clients’ banking trends.
The result was a push to turn traditional banking halls into digitally-enabled locations where clients could benefit from expert financial advice.
The bank also moved from a market-based structure to one that was more regional in nature – creating dedicated lines of business focusing on retail, specialized sales, and high net-worth, it stated.
“Through every change – through good times and bad – we have always kept our clients at the heart of everything we do,” said Johnston.
“That focus continues today and it’s why we will always be committed to helping our clients thrive and communities prosper. We have been a part of this region for over 110 years. We live here, we work here, and we’ve built our home here. Our clients are our friends, our neighbours, and our family members.
Johnston added: “This award would not have been possible without the support of the communities we serve. This belongs to them and we thank them for continuing to place their trust in RBC.”
In addition to the Caribbean award, RBC also picked up top RBI honours as North American Retail Bank of the Year and for Best Loyalty Strategy.
Neil McLaughlin, the bank’s Group Head for Personal and Commercial Banking (which includes banking operations in Canada and the Caribbean) was named as RBI’s Global Banker of the Year.
Earlier this year, Global Finance Magazine also named RBC as the Best Private Bank in North America, as well as the Caribbean’s Best Private Bank, the Best Caribbean Private Bank for Families, and the Best Caribbean Private Bank for Entrepreneurs.