Netflix to give 3 films an exclusive run in theaters

This image released by Netflix shows Sandra Bullock in a scene from "Bird Box," a film which will have an exclusive run in theaters before becoming available on Netflix's streaming service. (Saeed Adyani/Netflix via AP)

NEW YORK (AP) — Netflix will give three films an exclusive run in theatres before making them available on its streaming service.

Up until now, Netflix has steadfastly insisted on releasing films in theatres only simultaneously with their streaming premiere. Netflix’s major pivot will give a handful of its most anticipated movies a stand-alone run in a relatively small number of theatres. Major chains still refuse to screen films that don’t adhere to an exclusive 90-day window.

Alfonso Cuaron’s “Roma,” the Coen brothers’ “The Ballad of Buster Scruggs” and the Sandra Bullock-starring thriller “Bird Box” will play in theatres for one to three weeks before premiering on Netflix.

The move could aid the Oscar aspirations of “Buster Scruggs” and, in particular, “Roma,” which critics have hailed as one of the year’s best.