NASSAU, BAHAMAS — Despite the fallout and restrictions brought on by the COVID-19 pandemic, mobile rivals BTC and Aliv reported a strong surge in business during their recent “Black Friday” promotions.
BTC CEO Garry Sinclair said: “BTC’s Blue Friday sales were excellent. We started our offers last Wednesday, and by early Friday morning, everything was sold out.
“For us, this was another opportunity to give back to our customers, in a really big way. We were particularly proud of our unbeatable $89 Samsung tablet offer which included an Always On mobile data combo plan. This allowed many customers to purchase quality tablets that they could re-gift to children in need.”
Sinclair said: “If you weren’t able to take advantage of the savings last week, it doesn’t end here, as Blue Fridays continue in December with big deals just for you. Additionally, there are tons of special offers every day, with our ‘All I want for Christmas is’ campaign, where customers get huge savings on mobile and residential products and services.”
Damian Blackburn, Aliv’s top executive, told Eyewitness News: “Things were good. It was different from other years but we still had a lot of customers come out to take advantage of Black Friday and we obviously had to practice and did practice social distancing.
“We had markers for people to stand at and only let so many customers in the stores at one time. People had to be a bit more patient this time around. Sales were good, in line with what we were expecting. It is not quite the same as previous years but still pretty good considering how bad things are economically.”
Black Friday, the day following Thanksgiving in the US, traditionally marks the beginning of the Christmas shopping season and has become known as a time when retailers offer significantly low prices on items such as electronics.
Over the past few years, local retailers have taken up the Black Friday custom in an effort to curb spending abroad and generate more business ahead of the Christmas shopping period.