NASSAU, BAHAMAS – IC Marketing, a Bahamian marketing company inspired by the vibrant spirit of Bahamian island life, has announced the launch of its new Public Relations (PR) division.
This expansionmarks a significant step in IC Marketing’s commitment to delivering comprehensive
marketing solutions that elevate brands and enhance storytelling for clients across the Bahamas and beyond.
With a full suite of production services, including Destination Marketing, Boutique Hotels, Brand & Campaign Development, and Content Marketing (Video/Photo, Film, Documentaries, and Commercials), IC Marketing has cultivated strong partnerships with esteemed clients such as Baha Mar Resort, Coca-Cola, Albany Bahamas, and The Bahamas Ministry of Tourism.
“Launching our PR division allows us to further enhance our clients’ narratives and engage their audiences authentically,” said Dyaria Knowles, founder and creative director of IC Marketing.
“We are passionate about showcasing the unique stories of our clients and the beauty of the Bahamas, and with this new division, we can weave those narratives more effectively.”
Leading this new PR venture is Lazar Delorenzo Charlton, who brings a wealth of knowledge and experience in public relations and brand strategy in addition to being a top selling real estate agent.
“I’m thrilled to join the talented team at IC Marketing and to help craft compelling narratives that resonate with audiences both locally and internationally,” stated Charlton.
“Our goal is to position our clients at the forefront of their industries, ensuring their stories are told in the most uniquely impactful way possible. It’s more than just public relations for us, it’s human relations.”
As IC Marketing continues to innovate and expand its services, the new PR division promises to play a crucial role in connecting brands with their audiences, enhancing visibility, and fostering meaningful relationships.
