Domino’s Bahamas’ Cheesy Weddings commercial is continuing to make waves both locally and internationally as the company was recently voted number one for the People’s Telly Social Video during the 39th Annual Telly Awards.
The international organization honors excellence in video and television across all screens, including traditional television and online campaigns. Scores of fans rated and shared their love for the commercial, helping to propel Domino’s Bahamas to the top spot.
In the first quarter of 2018, the local franchise kicked off its marketing season by releasing the ‘Boy Meets Girl’ romantic tale on Valentine’s Day. Bahamian Lavado Stubbs of Conch Boy Films directed the all-Bahamian cast and crew, including online comedian Timico “Sawyer Boy” Sawyer and recording artist Jonny Cake.
Domino’s Brand Manager and Cheesy Weddings producer Shirlen Godet, conceptualized the script, which was shot in three parts with flashback scenes. He said the campaign focused on using humor to tell a modern day Bahamian love story.
“From the director to the actors and the actual concept, it was an entirely Bahamian effort and I am proud of the work done using local talent . We put a lot of work into creating a commercial that would engage viewers all while relaying a humorous love story,” Godet said.
“The video ran on television and online and our audience response to it was instant. Receiving the People’s Telly Social Video award speaks to the talent that we have locally and the world-class productions that can be created right here in our own country.”
To date, Cheesy Weddings has reached more than 180,000 Facebook users and has been shared over 700 times from the Domino’s Bahamas Facebook platform. The commercial is also nominated for a 2018 Bahamian Icon Award in the category of Recorded Entertainment Ensemble.