NASSAU, BAHAMAS — BYNApple PR & Creative (BYNApple) and Poitier Marketing + P.R. Group (Poitier Group) have entered a strategic partnership to strengthen communications and media visibility for brands across the Caribbean.
The collaboration brings together two Caribbean-led, women-owned firms with a shared commitment to building trust, clarity, and reputation readiness for organizations operating in an increasingly competitive regional landscape.
“This partnership is special, because it brings together Caribbean-led businesses that understand the region from the inside out,” said Gina Forrest, Founder of BYNApple PR & Creative.
“As a woman-owned communications firm, it’s important to me that we continue to build partnerships that reflect the leadership, perspective, and talent within the Caribbean. Collaborating with Poitier Group allows us to work across borders while remaining grounded in the cultural context and media landscape of the region.”
Forrest added, “People think PR is about getting seen, but we’ve always believed it’s about being understood. This partnership is strategic, bold, and built to help brands grow from attention into authority.”
Khashan Culmer, President of Poitier Group, said the partnership strengthens what clients value most: consistent delivery, high standards, and the ability to move quickly from strategy to rollout.
“We’re combining strategy and execution in a way that raises the bar,” Culmer said. “This partnership is about building a stronger system for brands, clear direction, stronger output, and a standard that matches the level of excellence we see across the region.”
What the partnership delivers
Through this partnership, clients will benefit from an expanded regional support model that includes strategic PR planning, brand development, stakeholder communications, campaign execution, partnerships, and reputation planning.
BYNApple brings expertise in brand positioning, narrative development, strategic media relations planning, and reputation management. Poitier Group contributes execution power and operational depth, with a track record of delivering campaigns with discipline and reach.
What clients can expect
For existing clients, the message is continuity with added value. The partnership will introduce more structured workflows, clearer reporting, and strengthened quality control to ensure consistent rollout and measurable outcomes.
What’s next
In the coming months, BYNApple and Poitier Group will roll out expanded regional collaboration designed to elevate Caribbean brands locally and internationally.
