NASSAU, BAHAMAS- When the Bahamas Bowl returns in 2021 as a part of 44 bowl games played in college football, as scheduled, it will be during a postseason which will be under a new name and brand, as announced by the Football Bowl Association (FBA).
The new postseason will be dubbed “Bowl Season”, and the debut of the name change, logo and website for the FBA is part of a major brand overhaul announced by FBA Executive Director Nick Carparelli.
The new Bowl Season tagline, “A Celebration of College Football”, embraces the grand tradition of the bowl system and its enduring value to student-athletes. Highlighting the broader university community – including spirit squads, marching bands, student athletic staff and fans – Bowl Season will work with all existing bowls, including the Bahamas Bowl, to promote the benefits of the entire bowl system.
Carparelli has collaborated over the last six months with leaders of the 44 bowl games, each of the 10 Football Bowl Subdivision (FBS) conferences, media partners and other stakeholders to build consensus and solidify plans for the new brand.
“For four decades, the Football Bowl Association has served as a staunch advocate of the bowl system, but until now, it’s been a behind-the-scenes organization designed to facilitate conversation among bowl leadership and stakeholders. Since joining the organization last spring, I’ve listened to our membership’s clear desire for a new identity – to rebrand the FBA to speak directly to those who love this sport,” said Carparelli. “The stretch from mid-December through the first week of January marks one of the most endlessly entertaining times on the sports calendar. Footballs are flying morning, noon and night. It creates an opportunity to honor teams that have put in the work and provides an unforgettable victory lap for student-athletes. We’re excited to build up ‘Bowl Season’ as a true celebration of college football.”
The Bowl Season logo consists of a centrally-placed, collegiate-style football inside an overhead view of a stadium or bowl, from which the term “bowl game” was derived. The logo is also evocative of the top of championship rings, which are often awarded to teams that play in bowl games. The stadium contains 10 sections, each representing a conference member of the Football Bowl Subdivision – American Athletic Conference, Atlantic Coast Conference (ACC), Big 12, Big 10, Conference USA, Mid-American Conference (MAC), Mountain West Conference, PAC 12, Southeastern Conference (SEC) and the Sun Belt Conference.
After its cancellation this year due to the novel coronavirus pandemic, the Bahamas Bowl is set to make a return in 2021. Like the previous six, the seventh annual game will be played in the month of December at the Thomas A. Robinson National Stadium.
The Bahamas Bowl is the longest-running international bowl game in college football history. It is contested between members of the MAC and Conference USA, and is owned and operated by ESPN Events.