NASSAU, BAHAMAS- A new national price comparison platform, PricePal, has been launched to give consumers a powerful tool for making informed purchasing decisions, improving transparency, and supporting fair competition across the retail sector. Developed by technology firm Novio Group, the platform allows users to compare prices on everyday items across multiple retailers, creating a more efficient and accessible shopping experience.
The platform was introduced during a private viewing at Crypto Isle, where stakeholders, retailers, and early users explored its features and functionality. The event showcased how PricePal will work as a practical, consumer-focused tool, rather than a mechanism for price control. Attendees were able to see firsthand how the platform enables users to search for products, compare prices across participating stores, and track availability in different locations.
According to its developers, PricePal addresses a common challenge in retail markets where price information is often fragmented and difficult to access. By aggregating pricing data from multiple retailers, the platform provides a single, centralized resource for users to compare prices on essential products. This transparency allows consumers to plan purchases, manage budgets, and make better-informed decisions before visiting stores.
The platform offers a range of features designed to simplify the shopping process. Users can create personalized shopping lists, forecast spending, and locate the best deals at nearby stores using integrated geographic mapping tools. The app also provides insights into trending deals and featured products, allowing users to stay aware of current offers and promotions.
According to the developers, retailers benefit from participating in PricePal as well. While maintaining full control over their pricing, stores gain visibility among price-conscious consumers and can compete more effectively with larger chains. Smaller retailers, in particular, can leverage the platform to showcase their offerings and attract new customers.
