NASSAU, The Bahamas – Sands Beer has once again shown its commitment to supporting Bahamians in need through its annual Breast Cancer Awareness campaign. For the month of October, customers across the country joined the cause by purchasing Sands Pink Radler, Sands Passion Radler, and Caribe Rosé, with a portion of the proceeds donated directly to the Cancer Society of The Bahamas.
This year’s promotion, which ran at all Jimmy’s Wines & Spirits locations nationwide, raised $2,000 for the Cancer Society. The initiative also featured a fun twist — with every purchase of a three-pack of Sands Pink Radler, customers received a complimentary 50ml Tito’s Vodka to create the “Pink Titty,” the brand’s signature cocktail in support of breast cancer awareness.
“Sands has been supporting the Cancer Society for many years as it is important to us,” said Joel Smith, Sands Senior Brand Manager at Bahamian Brewery. “For each of our pink products sold, we donated $1 to the Cancer Society. I am ecstatic to know that this donation will help aid the Cancer Society and help ease the burdens they face in assisting those in need.”
Jimmy Sands, owner of Bahamian Brewery & Beverage Co. Ltd., shared his gratitude for the continued success of the initiative.
“It is truly our pleasure to give back to such a worthy organization as the Cancer Society,” said Sands. “Cancer touches every family here in The Bahamas, mine included. The work the Society does helps so many affected by this horrible disease, and we are proud that our brands can play a small part in supporting their mission to help those in need.”
The Cancer Society of The Bahamas expressed its appreciation for the ongoing partnership.“We are so grateful as always for the Sands continuous donation to the Cancer Society,” said Erin Storr, Administrator at the Cancer Society of The Bahamas. “Their donations have helped many of the patients that walk through our doors who need accommodation or medical assistance. We appreciate their continued support, campaigns like this help cancer patients go a long way with their treatment, and we look forward to partnering with them in the future.”
This initiative continues Sands’ long-standing tradition of community engagement and charitable giving. Through creative promotions like this, the company and its valued clients can continue to make meaningful donations that have a lasting impact on the lives of those who need it most.
