NASSAU, BAHAMAS — The much talked-about new flavor in the Kalik Radler family has finally been announced by Commonwealth Brewery Limited (CBL) and Kalik.
After causing a lot of buzz on local social media, Kalik Radler Lychee was revealed to local Radler enthusiasts and fans of the Beer of the Bahamas. The Lychee Radler, a mix of beer and fruit at 2% ABV, is the latest flavor variant created by the brand.
The journey to release began a year ago when Kalik launched an online campaign asking locals which fruit they would be most excited to try in a Radler. When asked why the unusual fruit was an option in the online campaign, Queswell Ferguson Jr., Senior Portfolio Manager for Beers at Commonwealth Brewery Ltd. (CBL) replied, “Kalik rushes to the beat of The Bahamian spirit, and as we observed a growing trend in lychee martinis and cocktails containing similar flavor profiles becoming very popular at local bars, we added it to the mix of fruit flavors we wanted to explore.”
He continued, “Anything brewed with Kalik is undeniably Bahamian, and we couldn’t miss the opportunity to create a dynamic pairing of our own world-class brew with a fresh, exotic and unique fruit flavor that’s already popularized here.”
What started as a concept has now materialized into a new fun and flavorful beverage thanks to the efforts of the local supply chain team at Commonwealth Brewery.
A press release from CBL noted that an award-winning brewmaster team was responsible for the flavor development of the Kalik Radler Lychee, which is bottled locally at CBL’s brewery.
When asked what consumers can look forward to following the new product launch, Andre Woldt, Marketing Director at CBL shared, “Kalik is committed to staying on the cutting edge of innovation and offer the right taste for every Bahamian with our proud locally brewed portfolio. To give Kalikers throughout The Bahamas the opportunity to try Kalik Radler Lychee, we are introducing www.kalikradler.com. You can get a free sample via the website and stay connected to everything going on with the brand.”
CBL says its team will spend the coming weeks showing how the new Radler offers various ways to add fun, flavor-filled moments to the festive season.
Additionally, the brand is working alongside mixologists like Marv “Mr. Mix” Cunningham to showcase creative ways for consumers to incorporate the brew into their favorite cocktails.
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