$25 million marketing campaign pushes Baha Mar’s 2018 end of year occupancy to 100%

Baha Mar, Bahamas

NASSAU, BAHAMAS – Although the Baha Mar resort is considered the “new kid on the block,” in the hotel industry; the multi-million-dollar development, with three different brands in its portfolio, finished 2018 with occupancy at 100 per cent.

Graeme Davis, President of Baha Mar, asserted that the hotel’s $25 million marketing campaign is to thank for the hotel’s uptick in business.

“Our marketing campaign has been very successful throughout the United States and globally. We’ve had some excellent public relations coverage. We’ve been featured on the Bachelorette, we will be featured on Beverly Housewives later this month and we have some exciting new plans for the year ahead,” he shared.

Davis revealed that occupancy rates for 2019 are already trending ahead of 2018 numbers.

“We are very, very pleased with the future outlook for Baha Mar with occupancies that are well ahead of pace over 2018,” he said.

He said 2019 will be an exceptional year for the resort.

“We have some great corporate group business that will be coming in here for incentive travel and that will bring new awareness to the destination,” Davis said.

This is the first year, since opening in 2017 that all three properties in the Baha Mar portfolio are open and fully booked.

The Grand Hyatt opened in April 2017, SLS opened in November of that same year and Rosewood opened in May 2018.

There were critics who suggested that the property would experience an uphill climb with attracting business, but Davis said Baha Mar has proven those assertions wrong.

He said the secret is that the resort has been working in tandem with other hotel properties on the island.

Davis said this allows Baha Mar to understand how to best position itself in the market.

“I think it just shows that if we work together we can grow the market and this is something that I have said since day one,” he said.

“We have a great relationship with Atlantis and we always want to work together to market ourselves to new destinations and we are doing that.

“We need 300,000 new seats coming into the destination and our efforts are working and so we are very pleased with the overall success of Nassau and Paradise Island.”

He continued, “I think it just goes to show that when you bring in world-class brands that are unique with differentiating experiences, we can all work together and be successful.”

Davis revealed exclusively to Eyewitness News Online that the hotel will host a golf tournament in June, which is expected to attract large numbers from around the globe