NASSAU, BAHAMAS — Sandbox, a children’s store located in the Harbour Bay Shopping Plaza, reports that sales of children’s clothing and products almost doubled last month over the December prior.
The store attributed the growth to a nostalgic holiday campaign, Snowplace Like Sandbox, that transformed bricks and mortar into a charming winter wonderland of years gone by.
The campaign showpiece was a striking mechanical window display featuring life-size pandas, penguins, and polar bears gliding through evergreens in a flurry of snowflakes and dreamy Northern lights. The presentation was a nod to classic holiday campaigns when department store displays would immerse shoppers in the magic of the season and fire the imagination of youngsters and adults alike.
Each weekend in December the store invited customers in for Saturdays with Santa and Frosty the Snowman, with branded giveaways and sweet treats, and photo ops in an oversized snow globe.
The campaign was envisioned by Nicky Saddleton of Octopus Digital.
“We wanted to sweep kids into a winter wonderland, and help families restore important holiday traditions,” Saddleton said.
“Christmas is a special time that children haven’t been able to fully celebrate for over two years. When you’re a kid, that’s a long wait. Based on feedback from our customers and the business community, the windows had a tremendous impact this season, drawing customers in for an exciting, shopping experience.”
When Store Manager Cyrena Wallace polled staff about consumer responses, one associate estimated that half of the customers she served mentioned the holiday windows.
Gift wrappers stationed near the display reported that many passers-by peeked into the store for a look while passing.
Wallace also fielded calls from other merchants inquiring about various display components, and noticed that children were especially fascinated by the “snow.”
Wallace added: “The windows got so much attention, like the gentleman who drove by after church one Sunday. He saw the display and told his wife, ‘I’m coming back to get our grandbaby that dress.’ When he and his wife came back, they bought four pieces, not just the piece they saw in the window.”
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