Travel journalists brought Latin America even closer to The Bahamas recently, after several media personalities from Colombia, Peru and Panama visited Nassau for a taste of Bahamian culture.
The group was facilitated by the Ministry of Tourism (MOT).
For journalists like Dani Dini, an Argentinian social media influencer, sharing the news about The Bahamas is a priority.
“This is an amazing place,” she said.
“I’m amazed at this conch salad and conch fritters and the drinks. It is like a very vibrant and fun place. You can feel the energy and you just lounge in Nassau. I don’t want to leave.”
Dini – a blogger with 30,000 followers said, she is also impressed with the country’s proximity to Latin America.
“It’s very easy to come here and it is definitely worth coming here because of the climate and the people, landscapes and amazing beaches. We don’t have anything like it in South America.
“I’m trying to communicate in real time the experience that we are having. The food that we are eating, what we are experiencing — the city, the island and all they can do here.”
Thankfully, language differences were not an issue courtesy of tour operators like Clint Sawyer, who help Latin Americans navigate the city.
Sawyer, a tour operator of Bahamas Tours en Español, with an 80 per cent Latin American clientele said, he was happy to show off the beauty of the country.
“For me, it’s important to show them the true Bahamian experience,” he said.
“I want them to see Bahamian culture, to see how Bahamian people are. I want them to come again and again and tell others to come as well.”
MOT General Manager of Multi Destinations Giovanni Grant said, the reason behind this outreach is that Latin America continues to be a huge market for The Bahamas.
“Latin America is hugely important to The Bahamas because when Latin Americans come, they stay longer; they spend a lot more and they go into the local community,” Grant said.
“They come Downtown. They shop for luxury goods and food is huge for the Latin Americans.”
According to Grant, the MOT is using multiple platforms to reach the Latin market.
“We are doing online, newspapers, magazines, and cinema. We are going back into the market with new vigor to let everyone in Latin America know we are here and we are here to stay,” he said.
“We want the journalists to take home the message that The Bahamas is open for business. We have new products to offer, new experiences. The Bahamas is still a sexy destination. Everyone wants to come to us and it’s an exciting time to come to the destination.”
While in Nassau, the media personalities visited the forts, the Queen Staircase, Educulture, Graycliff, restaurants and immersed themselves in other cultural experiences.